Custom formulation.
What We Do
Cosmeta develops original formulations, ingredient systems, and product architectures for beauty founders who want more than a nice story on a label. We build products worthy of your brand — rooted in science, designed with intent, and thoughtfully crafted to perform in the real world.
We’re not here to follow trends.
We’re here to create the formulas that define them.
Cosmeta is where ideas become ownable, scalable, and defensible products.
Services
-
This is where your product begins. Cosmeta creates proprietary skincare, body care, and personal care formulations from scratch — never modified bases or white-label shortcuts.
We turn your concept into a manufacturable product by defining:
ingredient strategy and actives selection
texture, glide, scent, and sensorial design
performance logic (what makes this product worth buying)
pH, preservation, and stability architecture
regulatory and retailer-compliance considerations
If you want a product that feels like your brand — not anyone else’s — this is the path.
-
A formula isn’t real until you can feel it.
We produce small-batch prototypes so you can assess:
texture, absorption, payoff, scent, and slip
user experience and visual aesthetics
performance at target usage rates
early-stage stability and compatibility
We refine until the formula matches what you imagined — and until your customers will remember how it feels.
-
Most founders know what they want to sell. Few know how to position it so it sells itself.
We ensure your product has:
a claims story rooted in science, not marketing fluff
ingredients that support your brand identity and values
category positioning that makes sense to retailers
SKU sequencing that sets you up for a scalable line
packaging direction that supports formula integrity
A product without architecture is a commodity.
A product with architecture is a business. -
For founders who want to lead categories, not follow them.
We provide:
ingredient rationales and functional logic
competitive tear-downs
category whitespace analysis
claims frameworks that won’t collapse under scrutiny
When you understand your product, you sell it better — and defend it longer.
-
Understand the why behind your formula. We provide ingredient frameworks, competitive analysis, and category insight so your brand can lead, not follow.
We formulate brands worth buying
Cosmeta is Made For
Cosmeta is for founders and beauty brands who are building with intention.
You’re in the right place if you:
have a defined concept, brand identity, or whitespace you want to own
care about originality, performance, and long-term differentiation
want a formula you can legally own, defend, and scale — not rent
understand that real innovation doesn’t come from tweaking stock bases
value transparent costs and a development model that puts you in control
Cosmeta is not for brands seeking something fast, cheap, or generic. There are plenty of labs for that.
If you’re building something meant to last — something that reflects your brand and no one else’s — you’re exactly who we built this lab for.
Our Process
01 — Fund Your Project ($599 Deposit)
02 — Discovery Call
03 — Formulation Brief
04 — Theoretical Formula Approval
05 — Prototype Creation
06 — Refinement Rounds
07 — Scale-Up & Manufacturing Readiness
08 — Launch & Post-Launch Support (Optional)
We’re here to create the formulas that make your brand a hero.
Let’s Build Something Real
If you’re ready to turn a beauty idea into a science-backed product — or elevate your current ingredient strategy — Cosmeta is your lab.
leverage our 20+ years of solid experience
600+ formulations | 200+ brands